Example of branding

※The projects below are fictitious example to understand branding.

Name of company: △△ Corporation
Old name of company: ○○ Industry
Start of the project: 2006
Year of exhibition: 2009

JBP had a consultation that "we do not want to be subcontractor in this area for the rest of our lives" from the president of the company whose name is ○○ Industry in Hyogo, and created a plan of CI including extension from Bto B to Bto C. First of all, in CI project, we proposed a key word of business policy in the future. In company philosophy branding, they develop innovative VI with △△, and put record high price in initial public offering.
This company establishes a sport stadium, museum and resort known in the world, which are considered to be symbolic business of sport and culture, at the place where Itami Airport was located.　 As a result of realization of IC plan, it is an icon as sport and culture company which represents the world.

Basic philosophy of △△
Creating logo of △△
Development to business card, fax sheet, envelope, batch of company and uniform of △△
Product development as well as design of product and package for consumer
Development and design of store
Signature plan of factory and main office

Name of company:　○△ Electric Appliance Company
Start of the project: 2007
Year of announcement: 2010

○△ Electric Appliance Company was acquired by foreign company before going bankrupt. On this crisis, Mr.□△ took office as president. JBP carried out the basic VI design system in Japan, US, Europe and China. ○△ Electric Appliance Company succeeded on this policy where it acquired the company by which it was acquired.

The quality of the product is remarkably higher than that of other companies (abroad), and thereby logo of the brand is shown at the center of a car on large scale.
Systematization of design of the product (electrical appliance): They are classified largely by three categories: research, all-purpose and high class.
Systematize uniform of each sport and factory as well as design of batch, etc. , and unify the impression.
Development to package and systematization of design.
Unify basically VI of Japan, US and Europe. Take over management system and make the system clear.
The emphasis is put on signature system, and factory, research institute, main office and global main office were unified.
Development to stationery (ball point pen, file, fountain pen and pen case)

Name:○※Prefecture
Year of starting the project: 2001
Year of announcement: 2004

The project "○I（○※identity）" named by governor is a unique project where design research committee by government and private sector is set and think about what design is for the prefecture.
As it was requested to research and analyze the current situation of design in the prefecture, final purpose of design development was put on the establishment of "○I（○※identity）", and theory of what is identity for municipality and ○※ prefecture was constructed and detailed design were suggested.
In addition, for those who are in charge of advertisement in the prefecture where staff is often changed, advisor system where professional designer advises the products produced by them has been continued for a long time.

Governor of ○※ has understood and promoted　○I（○※ identity） most enthusiastically.
"Tree of the prefecture", "flower of the prefecture", and "bird of the prefecture", which are symbol of the prefecture, were designed again.
In order that those who are in charge of advertisement of the prefecture where staff often change do not have a difficult time, all types of work of design were standardized and formatted.
Change signature system in prefectural office.
Development to SP that is to be distributed to people.
As governor supported enthusiastically, it have been developed continuously.
Set stores in Tokyo where the products produced in the prefecture are sold.
Set the product produced in the area, develop product and design package.

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