日本語 / English
I have experienced designing of robot where top Japanese technologies are
collected as well as designing of each type of branding and product
(industrial product and solid body), etc. as designer. As a result, I found that
one of which we need is branding by recycling,
By increasing strong brand using specialty of each area in Japan, we need to
show it to other countries strategically by lumping them together
as attractive specialty.
By this branding, I believe that we can improve image of Japan in the world
and recognition of the area as well as can contribute to development of
sightseeing in the area, rerecognition of Japanese culture, economic
development caused as a result of development of local industry and solving
of employment problem.
I also believe that not only people come from foreign countries on business
but also talented people come to Japan attracted by Japanese culture.
This type of talented people makes Japan more attractive country.
"By branding Japan to be a recycling country" where high quality recycling is
produced, Japan will grow on the basis of culture.
In Japan, we have a high quality technology on international standard and
a number of cities which are culturally at high level. The means to appeal to the world is not
strong enough. To change this situation, those who have the experience of
first class art direction and design, etc. and have not been involved in
branding need to participate in branding policy in Japan.
I want to realize the "start" whose name is "branding Japan by recycling" for the rest of my life since I am a designer who lives in Japan now.
Japan Brand Policy Inc.
President : Naohiko Sumimoto